Hot sauce, cool reception: Americans may be obsessed with Sriracha, but Thais say our version is no good The fiery chili paste concocted by Vietnamese-American immigrant David Tran has conquered the U.S. market and imagination in the past decade. But the family that originated the style in Si Racha, Thailand, say it’s all heat, missing out on the classic’s balance of sour, sweet and spicy. Still, an importer is trying to help Rooster Brand break into the Thai market. |
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